Explore a utopian vision of tomorrow and discover a rich world of flavour. Our journey is 200 years in the making. Like those who came before us, we stride forward with eyes firmly on the horizon, moving towards a future teeming with endless possibilities. Johnnie Walker Blue Label Cities of the Future 2220 is the shared vision of Johnnie Walker and Luke Halls, the renowned digital artist. Together, Johnnie Walker and LukeHalls have crafted an innovative collaboration to create inspired territories, imagining what some of the world’s most iconic cities may look like 200 years from now.
These intricate illustrations of the future are matched by the rare whiskies and two centuries of craft that creates the remarkable depth of flavour found in every bottle of the velvety smooth Johnnie Walker Blue Label. Inside every bottle of Johnnie Walker Blue Label are remarkably rare handpicked single malt and grain whiskies from the four corners of Scotland each bringing unique flavours and distinctive character of their own. Only 1 in 10,000 casks in our unparalleled reserves of over 10 million maturing Scotch whiskies has the richness and character required to intricately craft Johnnie Walker Blue Label, including some irreplaceable casks from long-closed “ghost” distilleries.
Luke Halls’ illustration of London in the 23rd century explores the theme of AI empowered cities, reimagining the UK capital as a wind energy powered metropolis. Its layers of classical architecture complemented by lightweight geometric skyscrapers of steel and mirrored glass. Multi-layered green spaces and sky parks climb their exteriors as well as lining the banks of the Thames and covering its bridges. Aerial trains and flying ‘peakbuses’ evolved from the city’s iconic red double-deckers speed between these shining towers on skyrails, providing for the heartbeat of the city and allowing rapid transit from zones 1 to 67.